Following are frequently asked SEO Job Interview Questions for freshers as well as experienced Digital marketing professionals.
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster.
The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link.
The outbound links are Links, from your website to another webpage or website.
To index and update a webpage Google uses the Googlebot (Web Spider). Caching, Crawling
and indexing of a webpage are done through Googlebot by collecting details from that webpage.
A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match.
Whenever there is a text that does not have images on the web page is referred to as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.
Spiders, robot and crawler, they are all the same and referred by different names. It is a software program that follows or “Crawls” various links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
On searching for your domain and if nothing appears, then there are three possibilities.
The process of finding out new keywords from the root keyword from the search query is referred to as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword.
Cloaking is a deceptive way of optimizing your website for search. In this technique, different content will be shown to the search engine crawler than what is presented to the end users.
There are mainly for types of Meta tags in SEO.
We can add 70 characters in a title tag and 222 characters in the Meta Description tag. Though Google now places a pixel limit.
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
In order to get a high ranking in SEO search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
Title tags are essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will notify the user, what is there in the page.
Both are necessary for creating quality content is equally important to building backlinks. Although link building is useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. While SEO is optimizing the site to increase the organic ranking of a site.
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or its similar context. For example, if you are searching for something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race, etc.
In order to check whether your SEO campaign is working or not, the first approach is to check the website’s statistics, which tells you about the origin of the traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
My first attempt would to try analysis the problem and resolve them step by step
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.
It is a method by which the user is redirected to new page url to old page url. It is a permanent redirect, and it is also useful in directing link juice to new url from old url.
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, etc.
From an SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
The first step would be to update the previous site with a permanent redirect to a new page for all the pages. After that, I will remove the previous content from the search engine in order to avoid duplicate content issues.
Robots.txt is a text file. It is through this file. It gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.
From an SEO point of view, for dynamic website, special additional SEO stuff has to be implemented.
The latest updates in SEO are:
Panda is to improve the search on Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like Cloaking and stuffing.
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.
To prevent someone from building or redirecting a low-quality link to your site, you can use tools like,
Open Site Explorer
On regular intervals. You can either request the webmaster to remove the bad link or disavow them.
Backlink tools run a series of tests to tell you how many backlinks are pointing to the web link you entered. Additional information is also being collected like anchor text used, Domain Authority & Trust of the backlink source, and any potential flags or warnings for each link.
A link audit may be a tedious and complicated process. If you have just started on building links, you can do an audit quite often. But a complete link audit should be done approximately once a year.
A-Frame in HTML is a technique that divides the content of a page onto several parts. Search engines consider Frames as completely different pages and may have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead.
The most important area to include your keywords are,
Page title Body text
If the search engines ban your website for black hat practices, you can apply for re-inclusion
after correcting your wrongdoings.
If the SEO method doesn’t work then do the following,
First, see whether it is a new project then re-check the keywords Then look for relevant keywords that can be helpful
Make changes in page text, title, and description
If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue, etc.
Facebook, Instagram, Twitter, LinkedIn are some important platform which is used for online promotion.